Launching a first-time watch through pre-orders is a significant achievement, but when that watch finally reaches the hands of discerning collectors, that’s where the true test lies.
Anoma’s first model, the A1, has successfully made its way into the collections of some of the most respected watch enthusiasts around the globe, raising the bar for the brand.
Founder Matteo Violet-Vianello recently shared his thoughts during an engaging conversation in the White Room of our new Discovery Studio in London.
He highlighted the enthusiastic response from a select group of devoted collectors, including renowned figures like Roni Madhvani.
DELIVERY EXPERIENCE AND UNEXPECTED SURPRISES
The delivery of the A1 has turned into a demanding and nerve-wracking process for Violet-Vianello.
With so much anticipation built around the watch, he couldn’t help but feel anxious about possible delays and whether the product would live up to the excitement generated prior to launch.
His commitment to surpassing expectations only added to the intensity of the experience.
To maintain an element of surprise, details about the packaging were kept under wraps.
The watches come in beautifully crafted solid walnut boxes, layered with cardboard to enhance the unboxing moment.
Initially, Violet-Vianello was so focused on avoiding mistakes that he overlooked the joy of watching customers’ reactions.
However, he found immense gratification in positive feedback—collectors sending photos of the A1 on their wrists served as a rewarding reminder of his passion for this journey.
Particularly heartwarming was the response from clients, including a touching photo from a father-son duo and another loyal customer from Hong Kong, who creatively paired his A1 with an Aesop incense holder.
Such personal connections showcase the emotional ties fostered by each watch.
EMERGING THEMES IN FEEDBACK FOR THE A1
Thoughtful design choices permeate the A1, from the curvature of the bezel to the delicate balance between it and the mid-case.
Violet-Vianello expressed surprise at how deeply customers appreciated these nuanced details; their admiration for the craftsmanship underscored a crucial understanding for him.
It became clear that while consumers may not scrutinize the specifics in the same way he does, they certainly recognize the finer points that elevate the overall allure of the piece.
Feedback regarding the watch’s weight has also been notable.
One collector described its substantial feel as uniquely present yet compact, creating a perfect balance for wearability.
The emotional connection that wearers have experienced, reflected in the numerous messages he received, reinforces the mission behind the creation: to provide profound experiences through meticulous attention to detail.
MAINTAINING DETAIL IN AN EXPANDING BUSINESS
Violet-Vianello feels confident about preserving the intricate details that define Anoma, even as the business grows.
He believes his dedication to precision is tightly woven into the brand’s essence, and he has no intention of sacrificing quality for the sake of expansion.
For him, choosing to compromise would mean diluting what Anoma represents.
Despite the challenges of managing the initial launch for a select audience, he appreciated the chance to write personal notes and verify certificates as part of his commitment to authenticity.
At the moment, the challenge he finds most pressing is the uncertainty that frequently follows a successful launch—the fear of becoming a one-hit wonder.
With an abundance of ideas for Anoma’s future that go well beyond the A1, he understands that his ability to convince others of the brand’s lasting potential is essential.
Balancing the thrill of innovation with the commitment to the brand’s ethos is both a challenge and a source of motivation as he steps into the next chapter of this venture.
The intense interest surrounding the brand didn’t occur by chance.
By launching a single watch in one striking colorway, Violet-Vianello sought to cultivate a focused vision.
He doesn’t claim the A1 to be a definitive icon, yet he acknowledges that true classics often arise from simplicity instead of a plethora of choices.
Leading up to the delivery and amidst the buzz, he did experience some anxiety about meeting high expectations.
Despite the encouraging media coverage, it paled in significance compared to the actual moment of delivering the watch—that was the real testament to how well the product would resonate.
Yes, there is a palpable sense of relief following the launch.
After dedicating so much time to the A1, it can be easy to lose perspective on its impact.
His aim for the dials was subtlety, crafting nuanced designs that encourage contemplation.
The feedback indicated that consumers embraced the intricacies he had worried might be overlooked.
Receiving confirmation that his instincts were right has reaffirmed his commitment to design philosophy, fueling his passion for the craft.
Source: Timeandtidewatches