In the latest episode of the SUPERLATIVE Podcast, host Ariel Adams, the founder of aBlogtoWatch, engages in a captivating conversation with Joshua Blank and Emily Rosenberg, the creative duo behind Papar Watch Company.
Together, they delve into a wide range of topics related to the watch industry, including the design process, the challenges of establishing manufacturing partnerships, financial choices, and the unique dynamics of running a small family-owned business.
Design Features and Product Launch
As they chat, Joshua and Emily share their personal experiences within the watch world, focusing particularly on the design features that define their first offering, the Anillo Sector Dial GMT.
This discussion reveals the emotional rollercoaster that comes with launching a new product.
The pair openly express their apprehensions about both their brand’s future and the broader landscape of the watch industry, acknowledging the obstacles they face in an ever-changing market.
Craftsmanship and Innovation
The conversation highlights the delicate balancing act between maintaining craftsmanship and embracing innovation in an industry known for its rapid evolution.
Joshua and Emily explain how their backgrounds and family traditions influence their approach to design.
They also discuss the appeal and implications of brutalist and vintage styles, examining the fine line between creating something unique and drawing upon familiar elements, as well as evolving definitions of what “vintage” means in the watch realm.
The Importance of Storytelling
Furthermore, the founders underscore the significance of storytelling in watch design.
They aspire to create pieces that resonate emotionally with their customers, weaving deeper narratives into each creation.
Through their shared experiences and insights, they reveal the complexities involved in establishing a brand within the competitive watch market, offering listeners a rich perspective on their journey.
Source: Ablogtowatch.com