The Casio Brand
Casio began its watch journey in 1974 with an aim to revolutionize timepieces.
They launched the Casiotron, which was groundbreaking for being the first digital watch to feature an automatic perpetual calendar, thanks to their experience in calculator technology.
Throughout the late 1970s and into the early 1990s, Casio’s digital watches became legendary.
They made memorable appearances in films like Alien, where two F-100 models were featured, and in Back to the Future, where Marty McFly displayed his calculator watch.
The iconic F-91W has captured the public’s imagination, not only for its practicality but also for its cost-effectiveness, selling roughly three million units annually at a price of just over $20—making it one of the top-selling watches worldwide.
As Casio branched into various sub-brands, the standard Casio lineup turned its focus toward nostalgic designs reminiscent of the past.
While fresh models continue to be introduced, they often evoke elements from earlier collections, updated with modern hues and materials.
Casio watches are synonymous with affordability, typically priced between $20 and $200, offering a variety of functions like calendars, alarms, and lightweight resin cases.
Though stainless steel options exist, some wearers have noted that the bracelets can be noisy and may snag body hair.
With more than 330 models listed on the U.S. website alone, Casio boasts a diverse lineup suitable for a vast audience.
In addition to the classic digital styles, the collection showcases analogue watches inspired by the 1970s, featuring integrated bracelets and military-style dials.
It’s also worth noting that Casio occasionally releases budget-friendly alternatives under different names, complicating the brand identity.
For instance, the F108WH-1A serves as a more affordable version of a classic 1983 G-Shock, albeit with fewer features in terms of water and shock resistance.
G-SHOCK: Indestructible Performance
G-Shock has the potential to stand alone as a prominent watch brand, thanks to its legendary durability.
Crafted to withstand rough handling, G-Shock watches are designed around the principle of shielding their digital components with multiple protective layers.
Since its debut in the early 1980s, G-Shock has captivated the public’s attention, particularly following its features on American television.
This exposure led to a series of durability tests that showcased the brand’s legendary resilience, establishing a loyal fanbase.
Technological enhancements have further refined G-Shock watches, transforming them from basic resin cases into luxurious options made from stainless steel or titanium, especially within the Full Metal series.
These advanced models now boast features such as satellite time synchronization, Bluetooth connectivity, and solar charging, solidifying G-Shock’s reputation not only for durability but also for sustainability.
Over time, G-Shock has evolved from a simple tool for tough environments to a recognized fashion statement.
Its influence grew in the 1990s, gaining traction among subcultures like graffiti artists and skateboarders.
Today, it has made its mark in the luxury streetwear market through collaborations with brands like BAPE and SoleFly and embraced pop culture via partnerships with franchises like Dragon Ball Z and Nintendo.
The G-Shock DW-5000C, released in 1983, made waves with its distinctive square design, which still holds sway today.
Current models like the DW-5600 retail for about $99 and maintain water resistance up to 200 meters.
Another crowd favorite, the GA-2100 series—often dubbed the “CasiOak” for its resemblance to premium timepieces—successfully melds functionality with eye-catching design and comfort.
Pro Trek: The Outdoor Companion
Unlike the G-Shock, Casio’s Pro Trek series is designed specifically for outdoor enthusiasts, emphasizing navigational tools over extreme shock resistance.
This line includes features like altimeters, barometers, and compasses, perfectly suited for hiking and adventure outings.
Take the PRJB001B-2, for example, which cleverly integrates a compass function into a rotating bezel and is equipped with a hybrid nylon-bungee strap that enhances comfort for outdoor wear.
Innovations such as Tough Solar charging and Bluetooth technology add practicality, ensuring these watches shine in nature.
The PRG-600 series is akin to traditional pilot watches yet comes loaded with additional features, including a thermometer, which is a rarity in analogue-digital models.
Alternatively, the PRG-340 series leans fully digital, focusing on navigational capabilities.
Plus, Pro Trek watches are crafted with bio-based resin, underscoring a commitment to environmental responsibility.
Oceanus: The Pinnacle of Craftsmanship
Oceanus represents Casio’s foray into the higher-end market, unveiling its first model, the OCW-500, in 2004.
The brand focuses on quality, functionality, and a sleek aesthetic.
With advanced models like the OCW-S1000—touted as the world’s thinnest solar and radio-controlled chronograph at just 10.2 mm—Oceanus has successfully reached new heights in sophistication.
While many enthusiasts consider Oceanus underrated, particularly outside of Japan, its range combines striking aesthetics with substantial functionality at competitive price points, often above $1,000.
The Manta S7000 series stands out with its titanium case, measuring an impressive 9.5 mm in thickness, and offers exceptional water resistance along with a comprehensive suite of features, including world time zones and Bluetooth connectivity.
The craftsmanship rivals that of well-established Swiss brands, reflecting Casio’s commitment to delivering remarkable value to its customers.
Source: Timeandtidewatches