Movado, the renowned American watchmaker, has launched an exciting limited-edition capsule collection created in partnership with talented artist Derrick Adams.
This new collection includes five stunning wristwatches and two elegant wall clocks, signaling a potential shift for Movado into the realm of artistic timepieces.
This collaboration pays homage to one of the brand’s iconic designs, the “Movado Museum Dial,” and is part of Movado’s broader initiative to celebrate the works of celebrated contemporary American artists.
It seems that Derrick Adams may just be the first of several artists who will collaborate with the brand.
Collection Features
At the heart of this collection are Movado’s classic 40mm Museum Dial watches, crafted from stainless steel and powered by reliable quartz movements.
Each watch showcases unique colors and artistic reinterpretations of Derrick Adams’ existing works, with thoughtfully designed straps that complement the overall aesthetic.
While using well-known art for watch dials is an appealing idea, it’s the challenge of having artists create original pieces specifically for wristwatches that truly captivates.
This approach can forge a deeper bond with audiences, inviting them to engage with fresh and innovative artistic expressions.
Moreover, the popularity of established artworks makes it easier to market these exquisite timepieces.
The debut collection features five limited-edition wristwatches: the “Floater,” which illustrates a boy with goggles and an inner tube; the “Style Variation,” showcasing a woman with vivid hair; the “Arting,” highlighting a vibrant color block face; the “Fashion Fair,” with its colorful abstract design; and the “We Came to Party & Plan,” depicting a man’s head crowned with a party hat.
With their versatile 40mm cases, these watches suit all genders and possess a slim profile thanks to the Swiss-made quartz movement.
Each piece features a flat sapphire crystal and is water-resistant up to 30 meters, finished with leather straps featuring striking designs.
Wall Clocks and Pricing
Beyond the watches, the collection offers two captivating wall clocks, complete with the signature Museum Dial feature.
These clocks sport a distinctive “sun” hour indicator at 12 o’clock and sleek minimalist hands, all encased in vibrant metal.
Among them, the “Floater” design mirrors the corresponding watch dial, while the “Style Variation” presents a new take on the woman with rainbow-colored hair.
Both clocks run on quartz movement and measure 30 centimeters in diameter.
Fans can purchase each wall clock for $400, and passionate collectors have the option to buy the wristwatches individually or secure a limited edition box set containing all five designs.
Only 25 of these exclusive sets are available, each priced at $3,500.
Additionally, every individual watch in the Derrick Adams x Movado collection is limited to just 125 pieces and retails for $700 each.
For those interested in exploring these artistic timepieces further, the Movado website has all the information you need.
Source: ABlogtowatch