Watch collecting can often feel like a solemn affair, steeped in age-old conventions that dictate what deserves a spot in a collector’s treasure chest.
Many enthusiasts are drawn to classic icons—a distinguished Tank model or a pristine Datejust, for instance—yet there’s something infinitely liberating about embracing a lighter, more whimsical approach.
Allow yourself to explore five watch brands that embrace fun, creativity, and a refreshing break from tradition.
Studio Underd0g
Hailing from the UK, Studio Underd0g stands out in the microbrand landscape with its lively and imaginative take on mechanical chronographs.
The brand’s watches are particularly noted for their playful dials, which echo the vibrant hues of fruits and vegetables.
Limited-edition designs, like those inspired by strawberries and cream or watermelon, generate buzz and quickly sell out, showcasing the brand’s rising appeal.
Among their unique offerings is a model featuring a dial made from real eggplant skins, alongside a charming collaboration on a “pizza watch”—evidence of founder Richard Benc’s inventive spirit.
The 01Series models flaunt a unified design aesthetic, boasting a 38.5mm stainless steel case and featuring a hand-wound Seagull ST-1901 chronograph movement under a double-domed sapphire crystal.
Priced at a reasonable £550, the subsequent 02Series offers a more sophisticated look while retaining the lively color schemes and playful details.
Mr. Jones Watches
Channeling a Willy Wonka-like whimsy, Mr. Jones Watches revels in the art of the unexpected.
Their unique timepieces often challenge the wearer to decipher the time, fostering a playful relationship between function and art.
These cleverly designed watches do more than just tell time; they transform wristwear into a canvas for creativity.
Though the time is still legible, it’s typically conveyed in an unconventional style, urging wearers to let go of traditional perceptions and embrace the joy of the moment.
Swatch
Originally conceived to revitalize the Swiss watch industry during the quartz crisis, Swatch has captivated audiences of all ages with its lively character.
Its iconic models, such as the transparent Jellyfish, epitomize the fun of watchmaking.
Collaborations with cultural touchstones, including The Simpsons, invite fans to sport their favorite characters on their wrists.
Swatch’s name carries a sense of reliability, allowing collectors to indulge in playful designs without straying too far from traditional watch norms.
With a multitude of options available, there’s something for various tastes—each packed with charm and humor.
While H. Moser & Cie. is celebrated for its exquisite dials and top-notch craftsmanship, the brand is also renowned for its cheeky, often provocative humor.
Their collaborations can range from lighthearted to thought-provoking; the Swiss Alp Watch is a particularly striking example, mimicking the form of an Apple Watch.
Moser has a knack for turning April Fool’s Day pranks into real products, such as the Alp Watch Infinite Reboot—a timepiece designed without hands or a repeater mechanism, creating a watch that humorously doesn’t tell time.
By exploring these innovative brands, collectors can uncover a delightful take on horological artistry where joy and creativity coexist with traditional craftsmanship.
Embrace the playful side of watch collecting, and let these adventurous pieces breathe new life into your collection.
Source: Timeandtidewatches