Prestigious Awards and Recognition
Year after year, Van Cleef & Arpels shines at the Grand Prix d’Horlogerie de Genève (GPHG), consistently nabbing prestigious awards.
In 2024 alone, the brand clinched three trophies, underscoring its prowess in horology.
While our previous examinations of Van Cleef & Arpels have centered on its stunning high jewelry creations, the opening of a new boutique in Amsterdam offered a perfect opportunity to explore the brand’s contributions to watchmaking.
To gain deeper insights, I had a conversation with Stéphanie Rault, the European President of the Maison, who shed light on their timepiece collection and future ambitions.
Unique Approach to Design
Rault responded by emphasizing that the Maison, while firmly rooted in high jewelry for over a century, has always maintained a significant relationship with horology.
She recounted that their journey with watches began right in the brand’s early days, illustrating that, although timepieces form a smaller segment of their business, they carry considerable historical significance.
The conversation then moved to Van Cleef & Arpels’ unique approach to design.
Rault articulated their philosophy, centering around “the poetry of time.” This concept turns timekeeping into storytelling, where intricate complications and exquisite dials convey narratives rather than simply serving a functional purpose.
Mastery in Craftsmanship
The creation of these intricate timepieces primarily takes place at their Meyrin workshop, where various craftsmanship skills converge—from selecting the right stones to polishing and setting.
Rault pointed out that assembling these works of art requires meticulous attention, often taking years to perfect.
In conclusion, Rault stressed that clients interested in automatons often have long-standing relationships with Van Cleef & Arpels, engaging with the brand during special events like Watches & Wonders.
The ordering process is intimate, characterized by direct communication and collaboration from the initial concept through to completion.
However, these extraordinary creations are rarely available for display in boutiques.
With its enchanting blend of narrative, artistry, and exceptional craftsmanship, Van Cleef & Arpels continues to establish a unique footprint in the realm of horology, reaffirming its status as an innovative luxury brand.
Source: Monochrome-watches.com