Celebrating Basque Heritage
March LA.B, although currently headquartered in Paris, proudly carries its roots from the Basque Country, where it was established in 2009.
This vibrant autonomous region, known as “Euskal Herria” in the Basque tongue, lies in the western Pyrenees along the French-Spanish border.
Recognized as a nationality by the Spanish Constitution of 1978, the Basque Country has become a crucial haven for the preservation of Euskera, celebrated as the oldest living language in Europe.
In an admirable nod to its heritage, March LA.B is thrilled to introduce the Euskal AM2 Electric, making waves as the first timepiece to display both the Basque language and French on its calendar disc.
Distinct Features of the Euskal AM2 Electric
The Euskal AM2 Electric stays true to the well-loved design and features of the AM2 Electric series, which offers an enticing variety of colors and is positioned as the entry-level quartz watch within the expansive AM2 collection.
Crafted from durable 316L stainless steel with a mix of brushed and polished finishes, this watch embodies the signature angular TV-style case familiar to other models like the AM2 GMT and AM2 Slim.
With a diameter of 39mm and a thickness of 12.5mm, its rectangular shape flows into 22mm lugs.
The watch is complemented by an exquisite Taurillon leather strap, sourced from the Basque town of Espelette, France, and skillfully tanned by Remy Carriat.
Promoting Basque Language
At the core of the Euskal AM2 Electric, the Swiss Ronda 517 quartz movement drives the timepiece, powered by a 371 battery that lasts approximately four years.
Notably, this movement includes a dual-language calendar disc, showcasing the days of the week in both French and Euskera, represented in a three-letter abbreviation format.
This groundbreaking inclusion marks a significant stride in promoting the Basque language within the watchmaking industry.
Home to roughly 2.2 million individuals who take pride in their rich cultural legacy, the Basque community extends far beyond its borders.
The launch of the Euskal AM2 Electric pays homage to March LA.B’s heritage and the deeper historical importance of its birthplace, highlighting the absence of the Euskera language in prior wristwatch designs.
Retailing at $704 USD, this piece sits slightly above the standard AM2 Electric models in pricing, likely reflecting the custom calendar disc featuring the Basque language.
March LA.B has chosen to honor its origins through one of its most accessible designs yet.
For more information about the March LA.B Euskal AM2 Electric, visit the brand’s official website.
Source: ABlogtowatch